Since 1965 Mafra has had the aim to enhance and protect with great passion the international automotive heritage; this is possible by applying the maximum expression of Made in Italy to cosmetics for cars.
The history of Mafra has its roots in the distant half of the sixties. The entrepreneurial instincts of its founder, Gianfranco Mattioli, suggested him to transfer the principles of human cosmetics in a totally new field: so was born the famous slogan "cosmetics for your car."
What was called cosmetics at that time, is now today called detailing.
This is why, from this insight and more than half a century later, his descendants have given rise to the Labocosmetica line: a great concentrated of technology, innovation, and tradition dedicated to those who demand the most for treatment of their car.