Labocosmetica #INITIO – New-Generation Alkaline Pre-Wash
#INITIO is the new-generation alkaline pre-wash designed to be simple, safe, and effective. Developed to streamline the first step of the detailing process, this ready-to-use formula ensures deep cleaning without the need for dilution or complex mixing. It is a direct, intuitive solution: spray it, let it work, and rinse it off.
Why Choose #INITIO?
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Ready-to-Use: No dilution, no mistakes, no unnecessary variable
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DryShield Technology™: Slows evaporation to prolong surfactant cleaning action.
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Reactivating Formula: Even if it begins to dry, it reactivates instantly upon contact with water.
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Safe on Sensitive Materials: Suitable for aluminium and delicate exterior trims.
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Coating Friendly: Effective cleaning that respects waxes, sealants, and coatings
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Key Benefits
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Eliminates persistent contaminants like insect droppings and plant sap.
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Tackles stubborn smog, road dirt, and fuel residues.
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"Pauses" its action if evaporated, preventing side effects on the surface.
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Simplifies the pre-wash stage for both beginners and professionals.
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What Can It Be Used On?
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Paintwork
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Exterior Plastics and Seals
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Glass
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Wheels
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Sensitive materials (Aluminium, Chrome)
Dilution Guide
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Ready To Use – Do not dilute or use in a foam lance. Diluting the product weakens its specific power and interferes with the DryShield Technology™
How to Use
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Shake the bottle well before use.
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Apply to a dry vehicle—do not pre-rinse with water.
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Spray directly onto all exterior surfaces, proceeding from bottom to top for uniform coverage.
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Allow to dwell for approximately 60 seconds
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Rinse thoroughly with plenty of pressurised water, working from bottom to top to achieve the maximum cleaning effect
Pairs perfectly with Labocosmetica #PURÌFICA and #SEMPER for a 3-step decontamination wash.
FAQ
Why can't I use #INITIO in a snow foam lance? #INITIO is engineered for a fast, direct application. Adding water via a foam lance would weaken its chemical strength and disrupt the surfactants designed to cling and clean at full strength
Is it safe for ceramic coatings? Yes, #INITIO is developed to be respectful of existing protections. It cleans over them without stressing or altering the coating's performance.
What makes DryShield Technology™ different? Unlike standard pre-washes that can become aggressive if they dry, DryShield creates a temporary barrier that "pauses" the product. It stays active and safe until the moment you rinse it.
Why Buy From Clean and Shiny?
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Official Labocosmetica Stockist
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Fast UK delivery
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Expert product advice
Available Sizes: 1 Litre